PRNewsfoto/Celsius Holdings, Inc.
Celsius Holdings, maker of energy drink brand Celsius, announced its expansion into new international markets, growing the company's global sales and distribution footprint to provide energy to more consumers in Canada, United Kingdom and Ireland.
“We're pleased to grow Celsius in new markets and provide energy to more consumers in moments big and small to help them achieve their goals,” says John Fieldly, Celsius Holdings, chairman and CEO. “Our methodical approach to international growth will follow our proven playbook with support from the best distribution partners for our brand in each new market we enter.”
PepsiCo is serving as the exclusive distributor for Celsius in Canada, expanding the area served under the distribution agreement begun in the United States in 2022. Selling in Canada began this month.
On LinkedIn, Tony G., executive vice -president of sales at Celsius Holdings wrote of the announcement that: “We’re thrilled to announce the launch of Celsius in Canada! This milestone is a testament to the dedication and tireless efforts of our amazing team. Their commitment and hard work have been instrumental in bringing CEO John Fieldly's vision to life, expanding our brand's reach beyond the U.S. border. We're incredibly proud to expand our partnership with PepsiCo in Canada.”