Circle K regionalizes Fuel Day to drive community giving

What began as a one-day promotion has become one of Circle K’s signature community and cost-saving initiatives. 

Fuel Day, held last in May, returns tomorrow, Oct. 16, promising its biggest impact yet, combining customer savings with support for regional charities nationwide.

From 3 p.m. to 6 p.m. local time, Circle K sites across Canada will offer drivers 10 cents off per litre at the pump. 

During that time,  a portion of proceeds from every litre sold will be donated to regional charities making a tangible difference in people’s lives: Make-A-Wish (Eastern Canada), Ontario Children’s Hospitals (Central Canada), and Support Our Troops (Western Canada).

“Our purpose extends beyond convenience; it’s about making every day easier and brighter for our customers and the communities we serve,” said Stéphane Trudel, senior vice-president, operations at Circle K Canada. “Fuel Day embodies this commitment perfectly. It’s our way of bringing value to our customers and communities by offering tangible savings at the pump while simultaneously making a significant difference through the incredible work of these charitable organizations. We believe that when we come together, even small actions can create a ripple effect of positive change.”