Coca‑Cola is giving younger consumers of its popular beverage a new flavour that imagines the future, one that was designed with the assistance of AI.
Coca‑Cola Y3000 Zero Sugar was co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colours and flavours and more, said the Cocal-Cola in a release announcing Y3000 Zero Sugar. The company gathered perspectives from fans from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000.
“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?” says Oana Vlad, senior director, global strategy, The Coca‑Cola Company. “The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
The zero-sugar offering will be available for a limited time in select markets including the United States, Canada, China, Europe and Africa. Consumers in the United States, Canada and Mexico can also reach for an original taste version of Coca‑Cola Y3000.
Coca‑ColaY3000 Zero Sugar will also feature a unique visual identity. Co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future. A light-toned color palette featuring violet, magenta and cyan against a silver base gives a futuristic feel. The iconic Spencerian Script features a connected matrix with fluid dot clusters that merge to represent the human connections of our future planet.