Lay’s score big with FIFA World Cup sponsorshipJess Spaulding, chief marketing officer, Frito Lay Canada, discusses what Canadian fans and retail partners can expect. Plus, why the deal is meaningful to her, personally. What’s trending in snacks?Stevia-based snacks, including energy drinks, dark chocolate, and protein bars, are becoming increasingly popular, with TikTok views surpassing 27 million. PepsiCo to acquire Siete Foods Deal valued at US$1.2 billion will ‘new aspect’ to the PepsiCo multicultural portfolio. Frito-Lay Minis Funyons Fun new flavour. Photos and highlights from the 2024 Star Women in Convenience Awards Annual ceremony honours the important role women play in Canada’s convenience industry. PepsiCo Foods Canada taps into nostalgia with Munchies Canadian favourite returns after 20 years with new flavours. 2024 Impact Awards winner: PepsiCo Canada COMMUNITY SERVICE/LOCAL IMPACT/GIVING BACK 2024 Impact Awards winner: PepsiCo Canada DIVERSITY, EQUITY & INCLUSION 2024 Impact Awards winner: PepsiCo Canada SUSTAINABILITY Starbucks replaces its CEO, names Chipotle chief to head the company Change at the top sends Starbucks stock upward. 1 2 3 4 Next Last