Conagra Brands introduces GLP-1 friendly bagels on select Healthy Choice products
With the rising popularity of GLP-1 medications for diabetes and weight management, Conagra Brands announced that starting in January 2025, the company's Healthy Choice line will feature an "On Track" badge on 26 select items, indicating that the products are high in protein, low calorie, and a good source of fiber, which make these items "GLP-1 friendly."
The badge is designed to help consumers easily identify nutritious and convenient options that suit their dietary needs. Whether you're using GLP-1 medications, transitioning off them, working toward natural weight management, or simply focused on maintaining a healthy lifestyle, these products are tailored to meet a variety of needs.
GLP-1 medications, used by nearly 15 million U.S. adults, help manage Type 2 diabetes and support weight loss. These medications suppress appetite, which can lead to reduced nutrient intake. Recognizing this challenge, Conagra Brands leveraged its food-first philosophy to curate Healthy Choice options that are particularly suitable for GLP-1 users.
"The increased use of GLP-1 medications presents an exciting opportunity to support Americans managing diabetes and weight loss, as well as those seeking to lead a healthier lifestyle," said Bob Nolan, vice-president, demand science at Conagra Brands. "Our 'On Track' badge reflects our commitment to providing accessible, healthy meal options tailored to their needs."
"Healthy Choice has always been a leader in nutritious frozen meals," said Jill Dexter, vice-president and general manager, single serve meals at Conagra Brands. "This new on-pack label builds on that legacy and is the latest in a long line of ways the brand has evolved to deliver modern health, providing consumers with clear guidance and trusted meal options."
Conagra Brands' decision to introduce the "On Track" badge on select Healthy Choice SKUs stems from insights into the needs of GLP-1 users. The badge will initially appear on Healthy Choice Café Steamers and Simply Steamers due to their smaller portion sizes and affordability.
Healthy Choice Café Steamers and Simply Steamers retailers across the U.S., including Walmart, Target, Kroger, and Albertsons, as well as online at Amazon.com and Walmart.com.
