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Ferrero Canada appoints new president



Alessandro Natola is the new president of Ferrero Canada.

Natola will lead the Canadian Business Unit, eporting to Paul Chibe, president and CEO, Ferrero North

According to a release, he will be charged with "continuing the region’s strategic focus on driving innovation in new categories, channel growth, and market leadership." He will also join the company's North America leadership team.

During his 13-year tenure with Ferrero, he has held various roles in several European countries, spanning strategic planning, brand marketing, business development, and category and trade marketing.

Before coming to Canada, Natola was managing director for Ferrero Scandinavia for four years: he led a team that grew the business by 40%.

“North America is a strategic growth market for the Ferrero Group," said Chibe. "With the region’s growing brand portfolio and innovation pipeline, Natola’s global experience, strategic mindset and proven track-record will be critical in achieving our growth ambitions."

Prior to joining Ferrero, Natola worked in the telecommunications industry in Italy and with Accenture as a business analyst.

Natola replaces Rudy Sequeira, who had been in the position since 2016. Sequeira has held multiple roles within Ferrero since joining in 2001 and will take on a new international assignment for the company.

“I want to thank Rudy for his many accomplishments and unwavering commitment to the business during his time in Canada,” said Chibe. “Under his leadership, he improved market effectiveness, brand
health and growth, increased visibility, and grew net sales annually. I look forward to seeing how he will continue to drive the Ferrero business in his next role.”

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