David Rabu is now vice-president, trade marketing and category management at Ferrero Canada
Ferrero Canada has promoted of David Rabu to vice-president, trade marketing and category management—a newly created position within the company.
In his new role, Rabu will oversee the company’s sales strategy across trade and shopper marketing, revenue and category management, and e-commerce. He will report to Ferrero Canada president Alessandro Natola.
Rabu has been with the company since 2010, most recently as senior director sales, national accounts and e-commerce. Prior to joining Ferrero Canada, he worked in sales and marketing positions at Procter & Gamble, Gillette and Duracell.