Skip to main content

Flow Beverage and BioSteel Sports enter into manufacturing agreement

Three-year agreement will see Flow manufacture BioSteel sport drink hydration products.
1/29/2024
BioSteel cartons on store shelves

Flow Beverage Corp. and BioSteel Sports Inc. announced they have entered into a manufacturing agreement whereby over the next three years, Flow will manufacture and package BioSteel-branded sport hydration beverages in the Tetra Prisma format.

Flow has been a manufacturer of BioSteel-branded beverages since 2020. On December 1, 2023, BioSteel Sports, a recently incorporated company controlled by Dan Crosby, acquired from DC Holdings LTD (dba Coachwood Group of Companies, an entity also controlled by Dan Crosby) certain assets that were previously owned by BioSteel Sports Nutrition Inc.

“It’s very exciting to be entering into this new partnership with BioSteel Sports, co-packing one of the most innovative brands in sports hydration and working closely with its new owner. Having also recently added BeatBox Party Punch alcoholic beverages and Joyburst energy drinks as co-pack partners, our Aurora production facility is scaling to meet this increased demand from brands and their consumers for premium and functional beverages offered in an environmentally conscious manner. The growth in our co-pack business is expected to contribute to ongoing improvements to profitability that have also included our restructuring, a transition to third-party logistics and the addition of a fourth production line in Aurora,” says Nicholas Reichenbach, founder and chief executive officer of Flow.

Dan Crosby, chief executive officer of BioSteel Sports, adds, “I'm excited to announce that we'll be starting production of the very popular ready-to-drink BioSteel products at Flow. This ensures our retailers will always have a steady supply. Our partnership with the Flow team has been fantastic, and we're eager to keep BioSteel's momentum going strong in the market.”

Advertisement - article continues below
Advertisement
X
This ad will auto-close in 10 seconds