Gummi Popz introduces a popping-gummy hybrid candy
Sweet Venture Group introduces Gummi Popz, a new gummy candy brand that is a combination of Pop Rocks and gummy candy.
Gummi Popz is a more experiential candy that invites people to customize each bite. It features hollow squares of gummy candy that can be filled with a variety of popping candy flavours. Each bite is never the same twice.
Sweets for the next generation of candy lovers
"Today's teens want candy that goes beyond taste - they want texture, movement, and something they can make their own," said Todd Elliott, founder & chief candy inventor of Sweet Venture Group. "Gummi Popz was built specifically for this generation. It delivers layered sensory impact, and stands apart from the predictable options filling the aisle. Each bite is a mini "OMG" moment you must talk about. We're not chasing what's popular, we're creating what's next."
The brand will 'POP' both in-store and online, leaning into visually rich, experience-driven products that resonate with modern, trend-driven consumers.
Gummi Popz will be available in Canada starting mid-April 2026, and will be available online via Amazon and in-store at select Canadian retailers, including Circle K and many more as the brand rolls out nationally.