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10/19/2021

Instacart expands in Quebec

Delivery service now available to more than 90% of Canadian households.
Michelle Warren
Editor, Convenience Store News Canada
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instacart apps showing new products
Photo: Instacart

Online delivery platform Instacart is expanding its footprint across Quebec, increasing same-day delivery availability to 90% of Canadian households.

READ: 7-Eleven teams up with Instacart for 30-min delivery in the U.S.

In June, Instacart debuted in Montreal, marking the first time the company has translated its same-day online grocery delivery platform outside of English. The company now operates in 10 provinces. Quebec customers can now access H&M, Pharmaprix, Sephora Canada and Staples Canada - known as Bureau en Gros in Quebec - for delivery in as fast as an hour in a French or English product experience. Instacart is now available in Quebec City, Laval, Gatineau, Longueuil, Saint-Jean-sur-Richelieu, Granby, Saint-Hyacinthe, Boucherville, Drummondville, Sherbrooke, Châteauguay, Salaberry-de-Valleyfield, Shawinigan, Lévis, Brossard, Repentigny and Blainville.

READ: Instacart and Dollarama team up for delivery

Since its introduction in June, Instacart has seen more than a quarter of its Quebec customers opt for French. With the latest expansion, Instacart will  deliver groceries and essential goods from more than 40 retailers and 2,400 stores across Canada, including initial launch partners Costco, Les Aliments M&M and Walmart. In turn, Instacart is planning to bring on an additional 10,000 full-service shoppers across Canada.

"With today's expansion, 90% of Canadian households can now access same-day delivery from the retailers they love via Instacart, an important milestone as more consumers turn to delivery and pickup solutions to meet their everyday shopping needs," said Chris Rogers, VP of retail at Instacart. "We're proud to make it possible for more Quebecers to have the groceries and household essentials they need - ranging from office supplies to skincare and over-the-counter medicine to clothing - delivered often in as fast as an hour from the retailers they know, love and trust."

Matthew Carr, VP, merchandising at Shoppers Drug Mart & Pharmaprix said: "Partnering with Instacart on their expanded Quebec launch provides one more convenient alternative and allows stores to better serve customers wherever they need us, whether that's in person or delivered right to their door."

 

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