Ipsos Canada promotes Jenny Thompson to VP

Ipsos Canada has promoted Jenny Thompson from director to vice-president within its market strategy and understanding division, where she leads FIVE—a syndicated consumption tracker.

Since joining the research firm’s food and beverage group in 2013, Thompson has been instrumental in building FIVE (an ongoing, daily diary of what Canadians ate and drank yesterday) from the outset.

A recognized expert on consumption trends, Thompson authors the annual Canada CHATS Trends Report and contributes regularly to Canadian Grocer, offering thought leadership on evolving consumer habits and market dynamics.