KIND Snacks introduces Carl Beakman to launch seeds bar
In what can only be called an unusual and feathered approach to promoting a new product, KIND Snacks is announcing alongside its new KIND Seeds, Nuts and Fruits bars its new spokesbird: SEED’-EO Carl Beakman.
KIND says that Carl mission is to advocate putting seeds in bars. KIND’s creative and comedic approach with Carl plays on the connection between birds infatuated with seeds and the nutritional yearning for seeds. The bars come in two flavours: Sunflower Seeds & Strawberry and Pumpkin Seeds, Raspberry and Dark Chocolate.
“Seeds are the star ingredient, and we’re embracing that—enter Carl Beakman,” the company said when announcing the bars and Carl Beakman. “This quirky, seed-obsessed spokesbird is on a mission to spread the word about his brilliant idea: putting seeds in bars. By tapping into the natural connection between birds and seeds, we’re making this launch fun and unforgettable. In our hero line, "GO SEEDS!," "GO" is all about action—fueling movement and energy—while "SEEDS" highlights the brand’s key differentiator: they’re the #1 ingredient. Carl will also be popping up on social media to reinforce his commitment to whole, seed-centric ingredients.”
KIND added that it will be launching a campaign across traditional and social media featuring Carl that will promote these new seed-based bars that will combine, “bird themed humour with classic office dynamics, creating a unique, comedic workplace scenario where Carl navigates corporate life—all while obsessing over seeds. Think Parks & Recreation or The Office, but with an avian twist. This lighthearted, sitcom inspired approach adds an engaging layer to the campaign, making it both relatable and entertaining while reinforcing the core message: GO SEEDS!”
