Kraft Peanut Butter using AI to help customers replace empty jars

Kraft Peanut Butter is using AI and partnering with SkipTheDishes to allow Canadians to use their mobile device to scan the scraping marks at the bottom of nearly empty jars of peanut butter, similar to a QR code, to get a free jar of Kraft Peanut Butter delivered that same day through Skip Express Lane.

“As a brand that strives to spread comfort that nourishes the souls of Canadians, part of our mission is to connect with peanut butter enthusiasts in culturally relevant ways—such as bridging the gap between food and technology” says Stephanie Goyette, head of Marketing and Strategy at Kraft Heinz. “Our latest campaign is a prime example of a convenient, consumer-first innovation disrupting the way Canadians replenish their spreads.”

Kraft Peanut Butter's AI-supported tool turns the unique design of nearly empty peanut butter jars into a unique QR code. Canadians can visit KraftQjaRCodes.ca and open the camera on their mobile device to scan the pattern at the bottom of any peanut butter jar. The AI technology will recognize the nearly empty jar of peanut butter and allow a limited number of Canadians to order a new, full jar for free through Skip Express Lane.

“As a proud Canadian brand, we're thrilled to be extending our promise of convenience to Kraft Peanut Butter lovers across the country through Skip Express Lane,” says Rachel MacAdam, vice-president of marketing at SkipTheDishes. 

For the next month, the first 750 Canadians each week who visit KraftQjaRCodes.ca and scan an image of their empty peanut butter jar can receive a free replacement of Kraft Peanut Butter on a first come, first served basis through Skip Express Lane.