Lay's introduces FIFA World Cup 2026-inspired flavours
Lay's is leaning in to FIFA fever and has created new chip flavours that celebrates soccer, the players and their fans. These collectible bags are only available in Canada.
The new flavours are ideal for game-watching parties, or anyone looking for an international twist on an old favourite. As the official snack partner of FIFA World Cup 2026, Lay's limited-edition chips feature four popular culinary traditions from the participating nations' teams.
The four flavours are:
- Bacon Poutine (Canada)
- Cheese Soufflé (France)
- Steak & Chimichurri (Argentina)
- Cheese & Onion (U.K)
Bacon Poutine flavoured potato chips
The flavour represents of Canada’s most iconic comfort food, featuring the taste of gravy, creamy and salty cheese curds, and smoky bacon. Richie Laryea and Nathan Saliba from Canada Soccer’s Men’s National Team appear on-pack, capturing the excitement of two of Canada’s own preparing to compete on home soil.
Cheese Soufflé flavoured potato chips
Thierry Henry is featured on the front of this French-inspired flavoured, featuring "a creamy and sharp toasted cheese experience."
Steak & Chimichurri flavoured potato chips
The reigning FIFA World Cup™ champions, Argentinian Lionel Messi gives a "thumbs up" for a chip with herby chimichurri notes and a hint of grilled meaty flavour.
Cheese & Onion flavoured potato chips
With David Beckham on the package, chip fans and soccer fans alike can bend (elbows) like Beckham, snacking on this British-inspired potato chip flavour.
“FIFA World Cup 2026 is a once-in-a-generation moment for Canadian soccer fans, and Lay’s wanted to mark it with something just as special. These limited-edition flavours are our way of bringing the spirit of the tournament to every snack bowl, every watch party, and every fan gathering from coast to coast,” said Shirley Mukerjea, chief marketing officer, Lay’s Canada.
“These bags are something only Canadian fans get to experience - world-renowned soccer icons on-pack, each paired with a flavour that brings their nation's taste to life. More than just a snack, it's a collectible piece of a truly historic sporting moment – and we couldn’t be prouder to bring it home.”
