OLG gives operators a major incentive to promote new Plinko game
Retailers in Ontario will earn 30% sales commission for every pack of $5 Plinko tickets activated from January 4 to March 31, 2021. This is an increase of 22% over the regular commission of 8%.The Ontario Lottery and Gaming Corporation says the move is a way to "thank all our retailers and support you for your hard work through this challenging time due to the pandemic."It's also a strategy to drive customer awareness and sales growth of this new lottery game, which launches in the new year.Retailers will earn $105 per pack activated vs $28 based on regular commission of 8%: The promotion is slated to last three months.This fall, the Ontario Convenience Stores Association petitioned the provincial government to recognize and reward the key role that c-store operators play in driving revenue for the Ontario Lottery and Gaming Corporation by increasing lottery commissions across the board by 2%.As the cost of doing business for c-stores continues to increase—not to mention the added financial and related challenges brought on by the pandemic—the OCSA argues that this is an ideal opportunity for the province to support the channel and small business owners. C-stores account for 76% of Ontario lottery sales for OLG.
