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04/14/2021

Michael Nederhoff leaves Juul Labs Canada

Michael Nederhoff is leaving his post as president of Juul Labs Canada.In a LinkedIn post April 13, 2021, he wrote: "Well after almost 3 years and one of the most challenging, and rewarding, roles of my career it is time to move on to the next chapter."

Eric Omwega, who at the moment is based in San Francisco, steps into the role of president Juul Labs Canada. He joined Juul Labs in March 2018 and has held progressively senior roles, most recently as VP and general manager, export markets. 

As of publishing, the company had not released a statement about the leadership transition.

Juul Labs Canada recently announced it was committed to resetting the vaping products category in Canada: "This means re-earning trust by working collaboratively with regulators, policymakers and key stakeholders to combat underage use and help transition adult smokers from combustible cigarettes."

As part of this, Juul said it would not be renewing its member with VITA (Vaping Industry Trade Association), "as we are not aligned on too many critical policy issues. For example, we support Tobacco 21 legislation (raising the minimum purchase age of tobacco and vaping products to 21), enhanced access controls at retail, and limiting flavour options. Juul Labs Canada will continue to focus on combating underage usage of vaping products, including JUUL, while preserving the historic opportunity to switch adult smokers off of combustible cigarettes."

Convenience Store News Canada recently interviewed Michael Nederhoff about the challenges, responsibilities and opportunities as c-store operators navigate the ever-evolving vape category.