CNW Group/Green & Black’s
Just in time for the holiday season Green & Black’s is introducing to the Canadian market two new flavours of dark chocolate under the Smooth brand: Plain 50% Cocoa and Mint 50% Cocoa.
“We're thrilled to be bringing the Green & Black's Organic Smooth range, an innovative creation of 50% cocoa mass, to the Canadian market,” says Sophie Evans, brand manager, Green & Black’s at Mondelēz International. “The Smooth bars have been thoughtfully crafted to attract these dark chocolate aspirants, providing a perfectly balanced intensity of our finest organic and ethically sourced sun-dried cocoa beans for a deliciously smooth, less bitter dark chocolate.”
The new Smooth bars boast a five on the Intensity Scale introduced by Green & Black’s in 2021, a rating system that evaluates the organic chocolate bar range on a scale of one to ten based on each chocolate bar's varying degrees of cocoa, sweetness, and flavour intensity. Smooth are made for consumers interested in transitioning to higher percentages of cocoa, while still experiencing mid-range flavour intensity and sweetness.
Retailers now can stock up on the new varieties of Green & Black's Organic Smooth chocolate range complementing their existing Green & Black’s Organic bars.