No Frills launches pcogo pilot
Customers at three downtown Toronto No Frills locations now have access to a pilot program designed to provide a faster shopping experience.
pcogo leverages the PC Optimum app to enable customers to scan groceries as they shop—seeing a real-time, estimated total of their bill and streamlining the checkout process.
The No Frills locations in Toronto participating in the pilot program are: Jordan's No Frills, Bo's No Frills, and Jesse's No Frills.
PC Optimum members who have accumulated at least 30,000 lifetime PC Optimum points can log in and scan as they shop. The technology provides a running estimated total of their bill and automatically tracks PC Optimum points earned in real-time.
"Our customers consistently tell us they value simplicity, efficiency, and a shopping experience that respects their time," said Melanie Singh, president, hard discount division, Loblaw Companies Limited. "Our pcogo pilot is a direct response to that feedback, focusing on making checkout faster and giving customers more control over their purchases. It's about delivering on our promise of a great store experience, from clean aisles to quick exits."
