Nütrl Vodka Soda founders invest in Los Sundays tequila
Me&brands, a beverage alcohol investment platform founded by Paul and Melissa Meehan, announced an investment in Los Sundays Tequila, a fast-growing brand founded by Mitchell Hayes, Oliver Williams and the Orozco family.
The press release noted that the "partnership marks a milestone in the brand's growth strategy with me&brands leading its planned expansion into Canada and new Tequila Soda RTD launch."
The Meehans co-created Nütrl Vodka Soda which grew into popularity in Canada before being sold to Labatt Breweries of Canada in 2020. Since the acquisition, their vodka soda has grown into a leading RTD brands in North America. The Meehans stated that they believe Los Sundays has the same potential:
"We see the same white space in Canada that we saw a decade ago with RTD, and we're thrilled to back this team as we bring Los Sundays and a new Tequila Soda innovation North in 2026," said the Meehans in a press release.
Much like NÜTRL helped reshape the RTD category, Los Sundays has built a tequila brand that goes beyond the bottle. Rooted in lifestyle, culture and a dedication to quality, the brand has developed a loyal following through premium tequila, ready-to-drink offerings, merchandise, strategic partnerships, and a rapidly growing retail footprint.
With 125% LTM growth and a ranking as the 19th fastest-growing tequila brand in the United States, according to Nielsen data (52 weeks ending March 28, 2026), Los Sundays continues to experience significant momentum across both its tequila and ready-to-drink portfolios. The brand has earned recognition from the industry's most respected competitions, collecting a suite of Platinum, Gold and Double Gold international tasting awards to date.
The expansion represents a milestone for both organizations and reflects a shared belief in the long-term opportunity for premium tequila and tequila-based RTD products within the Canadian market.
Me&brands will lead the Los Sundays expansion into the Canadian market with a lineup designed for both retail and ready-to-drink consumers. The rollout introduces Canadian consumers to the all-new 100 calorie Los Sundays Tequila Soda, alongside their award-winning 100% Blue Weber Agave tequila and sought after merchandise collection.