Odd Burger's organic, plant-based foods coming to 7-Eleven Canada
Odd Burger announced that it has received approval to list its retail product line at 7-Eleven Canada in over 500 locations across Canada.
The listing encompasses four Odd Burger retail products including its Crispy ChickUn Fillet, Chickpea Burger, Smash Burger and Breakfast Sausage, and is expected to be on shelves by mid-June at participating 7-Eleven locations across Canada. Odd Burger has also agreed to provide 7-Eleven with exclusive distribution in the convenience-store vertical category for a period of six months.
"This is without a doubt one of those game-changing moments for our Company," says James McInnes, CEO and co-founder of Odd Burger. "We see incredible potential with this partnership, not only to grow our brand, but also to create truly accessible plant-based food options available to the masses. We believe that we can create huge change with this partnership, and we are ready to embark on this next chapter of innovation and growth."
"What makes this truly unique is that our retail products are now microwaveable, meaning you can grab a bag of our burgers, buy some buns and load it up with all of the fantastic condiments that 7-Eleven provides (free of charge as far as I’m aware)," McInnes added in remarks posted on his LinkedIn page. "It’s a great way for people to try a plant based burger that otherwise may not and then visit one of our restaurant locations for the full experience. I want to thank Preposterous Foods for all of the hard work by the dedicated staff there, especially Katie McInnes for her incredible leadership to scale our operations so quickly."
"7-Eleven is excited to partner with Odd Burger for this national product launch," says Jeff Monachello, senior director of merchandising at 7-Eleven Canada. "7-Eleven is committed to increasing its vegetarian options and being a leader in sustainability and Odd Burger is well positioned to help us push these initiatives forward."
