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Parkland partners with CIBC for new rewards program



Parkland Fuel Corporation is launching Journie, a nationwide rewards and customer loyalty program with CIBC as its strategic banking partner.

Journie is designed to offer Canadians compelling fuel savings and merchandise offers and will launch in select Ontario, British Columbia and Quebec markets this fall with a full national rollout in early 2020.

Journie members that link their personal CIBC credit and debit cards will enjoy fuel savings of three cents per litre at participating locations when paying with their CIBC card. Following its full national rollout, Journie Rewards and the CIBC fuel savings will be available across Parkland’s coast-to-coast network of approximately 1,300 Chevron, Ultramar, Pioneer and Fas Gas sites. In addition to instant fuel savings, customers can simultaneously collect Journie Rewards as well as rewards they already earn with their CIBC credit card.

“The launch of our Journie Rewards program and CIBC’s participation is a major milestone for Parkland,” Ian White, SVP of strategic marketing and innovation, said in a release. “By connecting our national network of fuel retail sites and On the Run and Marché Express convenience stores under a single proprietary rewards program with compelling fuel and merchandise offers, we are creating a powerful customer loyalty offer with nationwide scale.”

“This is an exciting loyalty program bringing together two innovative and customer focused companies that have an extensive nationwide retail presence and broad consumer reach,” added White. “In addition to enhancing our Journie value proposition, our partnership with CIBC supports our strategy to grow our fuel sales volumes and increase foot traffic in our Canadian convenience stores.”

“This partnership builds on our exceptional credit card benefits, such as our four per cent cashback on fuel purchases with our CIBC Dividend Visa Infinite* Card,” said Jeff Smith, VP, client loyalty solutions and partnerships, personal banking products, CIBC.  “We’re making it radically simple for our clients to receive discounts at the pump, while helping them achieve their reward ambitions sooner.”

Parkland’s Journie Rewards program is supported by a newly developed mobile app available for anyone to download on iOS and Android platforms from October 23, 2019.

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