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Pizza Pizza kicks off soccer fever

The chain turns their pizza box into a soccer pitch and offers in-store activations to bring the game to customers.
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Pitch Party from Pizza Pizza
Pitch Party pizza box (Pizza Pizza)
Pitch Party from Pizza Pizza
Pitch Party pizza box (Pizza Pizza)

Pizza Pizza is joining in on Canada's soccer fever and is offering 'Pitch Party Pizza:' party-size cheese pizza, two 500 mL drinks, two mini soccer nets and a custom pizza box designed as a miniature pitch.

They are also unveiling in-store installations, such as the Dip Cup Wall of Nations at select locations. Made entirely out of the Creamy Garlic and Hot dipping sauce dip cups, the installation is a mosaic reflecting the Canadian Flag. The locations include restaurants in the Toronto core at Dundas St West, Bay St and Bloor St West. 

Dip Cup Nations features a lineup of over 48 dip combinations, inviting customers to mix and match Pizza Pizza's dipping sauces. Fans can recreate national flags with pre-selected country trios available in one click on the Pizza Pizza app and website. Each trio is priced at 3 dips for $3 and served in a specially branded Dip Cup Nations tray.

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"We wanted to create something truly immersive for soccer fans this season," said Amber Winters, senior  marketing director at Pizza Pizza. "Dip Cup Nations turns our iconic dips into a canvas for team pride, while Pitch Party Pizza physically brings the stadium atmosphere into your living room. Now your pizza order comes with even more bang for your buck." 

Building on Pizza Pizza's "Everyone Deserves Pizza" platform, both promotions celebrate watch parties, casual gatherings or cheering from home: The moments that bring people together.  

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