Prime Drink Group announces leadership changes

Prime Drink Group Corp. has announced the appointment of Raimondo Messina as chairman of the board, Alexandre Côté as president and CEO and the board of directors has also appointed Dominique Primeau as a new director of Prime Drink Group.

Raimondo Messina is a CPA and a Quebec entrepreneur who has extensive experience in driving partnerships, acquisitions and building brand equity in the hospitality and beverage industries. He founded Dream Hospitality Group and is the CFO of Beach Day Every Day.

Alexandre Côté, with more than 20 years of experience in the field of financial product distribution, is the co-founder of Hybrid Financial, a firm that specializes in value-added services for the distribution of investment products with investment advisers and investor relations services for public companies. His extensive expertise in public procurement is a valuable asset to the team and he has been a director of the Prime Drink Group since December 2020.

Dominique Primeau is a businessman involved in several sectors of activity and has experience as an operator in the food sector.

Under its new leadership team, Prime Drink Group will seek to acquire, integrate and grow beverage businesses in diversified sectors, with a focus on sustainable growth.