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"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."

"Don’t try to go head-to-head with the LCBO. That’s a losing game. Instead, stock something different—something with a story."

"A lot of our partners have completely sold out on a Friday night before a long weekend, just because a nearby summer party bought them out. Keep more than you need and plan around the weather."

"We have noticed that larger format wines are popular with convenience store shoppers, especially in areas close to cottage country."

"Many consumers are now seeking nostalgia, bold flavour, and authenticity: This season, full-flavoured, personality-driven beverages are back in a big way."

"Before delisting a slow mover, try putting it in the fridge first. We've found that refrigeration can transform performance—especially for 12-packs."

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."

"Summer 2025 is all about stock-up formats. Whether it's a cottage weekend, backyard barbecue, or park hang, shoppers are looking for larger pack sizes that are cold, convenient and ready to go."