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Tastes Like Summer: 2025 beverage alcohol trends
Tap into seasonal success with data, trends and innovations from beverage alcohol leaders.
MOOSEHEAD BREWERIES: Trevor Grant
“Success this summer starts with the right inventory, and making sure it’s cold and ready to go: This is especially important leading into high-traffic weekends and holiday periods when demand surges."

REID'S DISTILLERY: Graham Reid

"RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery."
BLACK FLY BEVERAGE CO.: Mike Pearce

"Before delisting a slow mover, try putting it in the fridge first. We've found that refrigeration can transform performance—especially for 12-packs."
SLEEMAN BREWERIES: Brad Edwards

"RTD consumers are shifting toward full-flavour experiences; they’re more willing to indulge in bold, nostalgic tastes."
PROFILE WINE GROUP: Anthony Romantini

"Smaller formats, particularly 375 mL bottles, are seeing increased popularity as they offer an affordable way to enjoy quality wine without the commitment of a full bottle."
MUSKOKA BREWERY: Scott Davies

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."
MARK ANTHONY BRANDS: Lindsay Uhrich

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."
COLLECTIVE ARTS: Kevin Murray

"Order early, and be ready for the long weekends! Traditionally, 45% of alcohol is sold between Victoria Day and Labour Day."
STEAM WHISTLE/BEAU'S BREWING: Bromlyn Bethune

"When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."
VODKA FRIDAY: Reta Mitton

"Don’t try to go head-to-head with the LCBO. That’s a losing game. Instead, stock something different—something with a story."
WILD LOT FARM DISTILLERY: Ryan Fowler

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."