RBC Avion Rewards earns "Global Loyalty Program of the Year" title

"It's an honour to see Avion Rewards recognized on the global stage once again," said Vinita Savani, executive vice-president, cards and loyalty, RBC. "These awards reflect our unwavering commitment to putting our members first and delivering the value and flexibility they deserve. We're proud to have this member-centric approach celebrated by the international loyalty community."

Avion Rewards, Canada's largest proprietary loyalty program, has been a leader in the loyalty space for over two decades, delivering a complete rewards experience through every stage of the shopping journey. Open to all Canadians no matter where they bank, Avion Rewards gives Canadians the freedom to shop, save, earn and redeem across more than 2,000 retail partners, featuring many of the country's most trusted brands. Members include cardholders of RBC's Avion and ION suite of credit cards, giving them access to many everyday and premium rewards and benefits.

Now in its 17^th year, the International Loyalty Awards is recognized as the premier global platform for customer loyalty and rewards. Winners were selected through a rigorous evaluation process featuring shortlisting rounds, pre-scoring assessments and in-depth judging discussions for each submission. The 2026 International Loyalty Program of the Year – Global finalists were invited to present their initiatives to an independent panel of judges at the live event.