Simply Spiked makes a bold move
Simply Spiked introduces Simply Spiked Bold, featuring 7% alcohol in flavours like Cherry Limeade and Signature Lemonade.
To mark its product rollout, Simply Spiked BOLD is launching an interactive marketing campaign that invites Canadians to apply for dates with three individuals who are publicly searching for partners.
The online campaign features three Canadian participants—Julia, Jailen, and Vanessa—who are bypassing traditional dating apps to search for partners via public billboards. The brand is currently accepting applications from local daters interested in matching with the trio.
The brand invites Canadians to "ditch the endless swipe cycle, put themselves out there, and shoot their shot with one of three bold singles: Julia, Jailen, and Vanessa."
"We're so excited to launch Simply Spiked Bold in Canada, taking fan-favourite flavours Canadians already enjoy and dialling them up with 7% alcohol," said Michelle Ramos, global brands and flavour senior director at Molson Coors Beverage Company. "Dating should feel fun and bold. There's something really exciting about putting yourself out there and trying something different, like on a massive billboard, and that's exactly the energy we wanted this launch to capture."
The interactive matchmaking campaign is currently live and can be accessed through the Simply Spiked website. Moving beyond the brand's standard offerings, the new beverages feature a higher 7% alcohol content and are currently available at participating retail locations across Canada.
