Skip and Food Banks Canada expand sixth annual Giving Tuesday campaign
As demand for food banks reaches unprecedented levels in Canada, Skip and Food Banks Canada are partnering for their sixth annual Giving Tuesday campaign, reaching more communities and providing even greater support to Canadians in need.
This year's campaign follows a landmark 2024 effort that saw more than more than $1.6M raised for Food Banks Canada which enabled 3.2 million meals—achievements made possible through the generosity of Canadians.
According to Food Banks Canada's latest HungerCount report, there will be close to 2.2 million visits to food banks this month alone. Food bank visits have doubled in just six years, with over 700,000 visits from children, marking the highest usage in Canadian history.
"The growing demand for food banks reflects the urgent challenges that people in Canada are facing today," said Kirstin Beardsley, chief executive officer of Food Banks Canada. "We're deeply grateful for our ongoing partnership with Skip, now in its sixth year. Their generous support and creative initiatives, like this year's continued doorstep pickup program, are making a tangible difference for people in Canada who depend on food banks to help them through tough times."
In response to this growing need, Skip is tripling the scope of its Giving Tuesday initiative this year. Building on its longstanding support of Toronto's Daily Bread Food Bank, the campaign is expanding to Calgary, supporting the Calgary Food Bank, and Winnipeg, supporting Harvest Manitoba.
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On December 2, residents in all three cities can schedule a non-perishable food pick-up directly from their doorstep at givewithskip.ca, making it easier than ever to give back. For every pick-up scheduled, Skip will match the donation with $100 to Food Banks Canada, doubling the impact for local communities.
From November 25 to December 2, all monetary donations made to Food Banks Canada's Giving Tuesday campaign will also be matched by Skip, up to $100,000, for a total of $200,000 in support nationwide.
For the first time, Skip employees are volunteering to collect food donations in Winnipeg, Calgary, and Toronto.
"Giving Tuesday demonstrates the power of collective action and generosity--proving that small acts amplified by community spirit can fill more plates and fuel more families nationwide," said Melanie Fatouros-Richardson, vice-president, communications and government relations at Skip. "With our campaign expanding to new cities this year, and our employees picking up donations for the first time, we're reaching more families and food banks than ever before."
