Skip launches winter delivery fleet
With Torontonians now firmly in the grip of winter, Skip announced that to make it easier to get meals ordered through its app to front doors, it has launched Skip Winter Delivery Fleet, a fleet of custom orange snowplows.
The announcement of the Skip Winter Deliver Fleet hitting Toronto streets comes soon after the launch of the company’s new brand platform, Skip to the Good Part, that Skip says is delivering on its promise to help Canadians forego life's everyday hassles. This means that for the winter months, city residents will have less shoveling to contend with and fewer delays in having their grocery store or restaurant food orders delivered to their homes.
"As Canada's homegrown delivery network, we understand that Canadian winters can be unpredictable," said Rachel MacAdam, VP of marketing at Skip. "No matter what the season throws at us, Skip is here to help Canadians avoid the winter hassles and get right to the good part. Whether it's a comforting meal, last-minute meds to kick a pesky cold, or a week full of groceries, we're making it easier than ever, with plowed streets and freshly fallen deals!"
Skip is unveiling its new Winter Delivery Fleet with the launch of a new creative ad campaign across social media, OOH, and digital channels, showcasing the ultimate Canadian winter.
As part of the launch of the fleet, Skip is offering 30% or more off top restaurant and retail brands like McDonald's, Boston Pizza and Rexall.
