Sour Patch Kids coming to light up Halloween
Halloween is just around the corner and Mondelēz Canada is getting into the holiday spirit early with the announcement of its new Halloween-themed Sour Patch Kids gummy treats.
This year, kids can get a extra bit of fun spookiness with their favourite gummy treat with theStrawberry-Watermelon Glow Ups. This bold gummy candy glow under blacklight, adding an experiential and multi-sensory twist to the brand's signature sour then sweet flavour profile.
Turmeric extract powers the glow and the flavourless flecks ensure only the strawberry-watermelon flavour shines through.
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"Sour Patch Kids has a cheeky and mischievous personality which allows us to be creative and push the boundaries of candy innovation," said Alexa Horowitz, brand manager, candy & cough, Mondelēz Canada. "Glow Ups isn't just about the novelty – it's also about connecting with our core audience (gen Z), to create engaging experiences that reflect current trends and resonate with their everchanging cravings. We can't wait for candy lovers in Canada to light up their lives – literally – with this glowing treat."
Sour Patch Kids Glow Ups will be available for purchase at Canadian retailers nationwide starting late September.
