Tim Hortons Orange Sprinkle Donut campaign raised $942,000 for Indigenous organizations
Tim Hortons and its restaurant owners are proud to announce that $942,000 was raised for Indigenous organizations through its fifth annual Orange Sprinkle Donut campaign.
The proceeds from Orange Sprinkle Donut sales are being donated to the Orange Shirt Society, the Gord Downie & Chanie Wenjack Fund, the Indian Residential School Survivors Society, Ulnooweg Education Centre, and in Quebec, the New Pathways Foundation (Fondation Nouveaux Sentiers).
"Thank you for helping us raise $942,000 in just one day for Indigenous organizations," said Hope Bagozzi, chief marketing officer for Tim Hortons. "The incredible support from guests and Tims restaurant owners is a testament to how we can all come together to make a difference."
Every year on Sept. 30, Tim Hortons restaurant owners donate all proceeds from Orange Sprinkle Donuts to Indigenous organizations. The fundraising campaign was developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised over $5.3 million for Indigenous organizations.
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"We are deeply moved by Tim Hortons continued dedication to the Orange Shirt Society through the Orange Sprinkle Donut campaign. Your generosity is more than a donation — it's a powerful act of reconciliation and remembrance. These contributions help us sustain meaningful programs that uplift Indigenous voices, educate communities, and support healing across generations. Thank you for standing with us and helping ensure that Every Child Matters," said Shannon Henderson, Chief Operating Officer of Orange Shirt Society.
"With support from the Orange Sprinkle Donut campaign, the Gord Downie & Chanie Wenjack Fund is reaching more than 9,500 educators from coast to coast to coast through our Legacy Schools program, providing educators with the educational tools and resources they need to teach the true history of residential schools and celebrate the strength and diversity of Indigenous knowledge, languages, and cultures. This year, as we commemorate the 10th anniversary of the Truth and Reconciliation Commission's Final Report and 94 Calls to Action, Tim Hortons continued support enables us to broaden our reach and create meaningful opportunities for educators and students to respond to the Calls to Action," added Sarah Midanik, President & CEO of Gord Downie & Chanie Wenjack Fund.
