Tim Hortons, PWHL and Barbie team up
Tim Hortons, the PWHL and Mattel, Inc. announced the launch of new Barbie Tim Hortons PWHL Dolls, which will be available starting Aug. 11 at participating Tim Hortons restaurants across Canada and online now at TimShop.ca and PWHL Shops.
As part of a shared commitment to increasing access for girls in hockey, Tim Hortons will donate $5 to the Grindstone Foundation for every doll sold in participating restaurants and TimShop.ca, and the PWHL will match this with a $5 donation for each doll bought through its online store.
The two Barbie Tim Hortons PWHL Dolls are inspired by members of Team Barbie and PWHL superstars Sarah Nurse and Marie-Philip Poulin, who were recognized as Barbie role models in 2020 for being trailblazers on the ice and breaking down barriers for women in hockey. Each Barbie doll comes with a Tim Hortons PWHL hockey jersey, hockey stick, helmet and skates.
READ: Tim Hortons Camp Day raises over $13 million to help underserved youth
"Tim Hortons is incredibly proud of our hockey leadership in Canada including how our local restaurant owners collectively support 100,000 youth players in communities across the country every year through Timbits Hockey,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “We're thrilled to be partnering with Barbie, Sarah Nurse, Marie-Philip Poulin and the PWHL on the new Barbie Tim Hortons PWHL Dolls and we're proud that each doll sold at a Tims restaurant and at the PWHL Shop will result in a donation to the Grindstone Award Foundation to help break down financial barriers for girls who want to play the sport."
"Our goal is to inspire the next generation of hockey players by bringing these Barbie dolls to life in partnership with Tim Hortons and the PWHL,” added Tara George, general manager at Mattel Canada. “Barbie has a long-standing partnership with Tim Hortons, built on a shared commitment of inspiring young hockey players. Now, with Barbie as an official partner of the PWHL in Canada since its inaugural season, it was a natural next step to bring together brands with a common goal. These Barbie dolls reflect our commitment to championing the belief that a girl can be anything she wants to be — including a hockey player — in and outside of the playroom.”
In celebration of the launch of Barbie Tim Hortons PWHL Dolls, the Tim Hortons restaurant located at 3157 Dundas St. W. in Toronto has been transformed, with its iconic Tims red replaced with Barbie pink and PWHL purple.
The restaurant makeover will be available for guests to see until Aug. 13.
