Tim Hortons announces Battle of the Donuts on National Donut Day
To make National Donut Day a bit sweeter to Canadians, Tim Hortons is Canadians the chance to win $10,000 and a trip to the Tims Test Kitchen.
"At Tim Hortons we're passionate about our donuts, we have been since 1964, so celebrating National Donut Day has always been a big deal for us," says Chef Tallis Voakes, director of culinary innovation for Tim Hortons. "We can't wait to see how creative Canadians get with their donut ideas. From bold new flavours to playful twists on Tims classics, this contest is about big imagination, and just maybe, the next iconic Tims donut."
Starting on National Donut Day, June 6th, Canadians can submit their donut idea in the Battle of the Donuts contest for a chance to win $10,000 and a trip for two to the Tim Hortons Test Kitchen in Toronto to make their winning donut with Chef Tallis.
READ: Tim Hortons continues to expand lunch and dinner menu
This contest runs until July 4 and entries will be judged on:
- Creativity: is the donut unique?
- Popularity: is the donut likely to be a crowd-pleaser?
- Feasibility: can the idea reasonably be turned into a Tim Hortons donut?
A Tim Hortons panel of experts will conduct several rounds of reviews until three donut ideas remain. Canadians will then be given an opportunity to vote on the three winners starting in the fall.
