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09/14/2021

7-Eleven builds on TSN partnership

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7-Eleven TSN partnership

TSN and 7-Eleven announced are extending their ongoing partnership, with the addition of a multi-platform sponsorship of all BarDown gaming content.

The partnership kicked off Sept. 6, just in time for the start of a new hockey season, and highlights the innovative world of sports video gaming.

The integration includes a weekly gaming segment on 7-Eleven That's Hockey, featuring a BarDown personality chatting about gaming with a TSN Hockey analyst, as well as digital features that focus on the world of sports and gaming. All 7-Eleven sponsored content is available on the newly created 7-Eleven BarDown Gaming hub on BarDown.com/Gaming.

The partnership also includes the sponsorship of TSN’s YouTube gaming content, including:
● The biweekly gaming series BarDownloadable, hosted by Marissa Roberto
● The fan-favourite monthly Quiz videos hosted by Daniel Zakrzewski
● The bi-monthly Franchise Mode content play with Corwin McCallum

“We look forward to continuing our work with 7-Eleven through this expansive partnership,” Nathalie Cook, VP, TSN and RDS, said in a release. “With the team behind BarDown at the helm of these entertaining segments, 7-Eleven is the perfect fit for innovative branded integrations as part of our sports gaming content.”

"We are thrilled to continue our partnership with TSN and be the official sponsor of all BarDown gaming,'' says Norman Hower, 7-Eleven Canada VP and general manager. “Game days are an even more exciting time for Canadians this year, and this partnership will bring more great sports and video gaming content for our fans."

READ: Norm Hower to speak at the upcoming All New Convenience U CARWACS Show

In addition, 7-Eleven 7Rewards members can tap into the Game Time, Anytime 24/7 contest to win a $2,500 road trip of their choice by scanning their in-store purchases with 7Rewards or getting 7-Eleven delivered with 7Now.

7-Eleven continues as the title sponsor of 7-Eleven That's Hockey, TSN’s longstanding daily hockey news show. This partnership includes integration into various show segments and content, with a daily feature to highlight great saves, bloopers, video breakdowns, stats leaderboards, and also highlights storylines for each of the seven Canadian NHL teams in a brand-appropriate 11 seconds each.