Every year, an estimated 100 billion plastic bottles are produced in the U.S., the bulk of which come from three of America’s biggest beverage companies: Coca-Cola, Pepsi and Keurig Dr Pepper.
High-quality, efficient lighting of pumps, car washes, parking lots, perimeters, signage and interiors is a vital component of business today and key to improving customer satisfaction and safety.
Embracing data and technology is important in today’s digital world, but what remains most important in marketing is delivering a personal experience and a touch of humanity.
Have you ever asked yourself, “How much better is a paper shopping bag versus a plastic one?” or, “Which would be better for the environment?” How do consumers evaluate sustainability in a world full of disposable conveniences?
