Strategy

Customers accustomed to hunkering down for hours to work or socialize won't be able to do so at the newest Starbucks format that lacks seating and encourages people to grab their drinks and go.

Kathy Perrotta is vice-president at Ipsos Canada and leads the company’s FIVE Food and Beverage tracking service, which examines the behaviour, attitudes and motivations of 20,000 Canadian consumers.