Embracing data and technology is important in today’s digital world, but what remains most important in marketing is delivering a personal experience and a touch of humanity.
High-quality, efficient lighting of pumps, car washes, parking lots, perimeters, signage and interiors is a vital component of business today and key to improving customer satisfaction and safety.
Brendan Witcher, a principal analyst with market research company Forrester, will provide attendees of the 2019 Path to Purchase Expo (P2PX) with a roadmap for transformation.
Have you ever asked yourself, “How much better is a paper shopping bag versus a plastic one?” or, “Which would be better for the environment?” How do consumers evaluate sustainability in a world full of disposable conveniences?
