Crystal-like Silky Gem candies are captivating consumers, with searches for crystal candy peaking in late 2024 and showing signs of continuing into this fall.
How B.C.-based Ed’s in Brookswood built a viral social media presence and transformed digital engagement into real-world sales—offering key lessons for independent retailers.
"Convenience retailers can lean into flavour, ensure core products are well-stocked and chilled, and don’t overlook the growing demand for low and no alcohol options."
