Dynamic in-store displays, digital out-of-home (DOOH) ads and mobile app notifications represent a golden opportunity to meet customers in the moment, drive impulse purchases and build long-term relationships.
Crystal-like Silky Gem candies are captivating consumers, with searches for crystal candy peaking in late 2024 and showing signs of continuing into this fall.
How B.C.-based Ed’s in Brookswood built a viral social media presence and transformed digital engagement into real-world sales—offering key lessons for independent retailers.
