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Ethnic Marketing

  • 39 states investigating Juul's marketing of vaping products

    Company halts Indonesia e-cigarette sales, throwing Asia expansion in doubt Investigators from 39 states will look into the marketing and sales of vaping products by Juul Labs, including whether the company targeted youths and made misleading claims about nicotine content in its devices, officials announced Tuesday.
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  • C-stores not a major source for youth vaping: Study

    [caption id="attachment_23009" align="alignright" width="300"] Shutterstock[/caption]Convenience stores not a top source of vaping products for youth, according to the “2019 Drug use Among Ontario Students Report”  by The Centre for Addiction and Mental Health (CAMH).“This data confirms what the CICC has been saying for months, convenience stores are not the source of vaping products for youth, and this report makes the Ontario government’s targeting of convenience stores in their attempt to address the youth vaping problem all the more baffling” says Anne Kothawala, president and CEO of the Convenience Industry Council of Canada.The Ontario government is currently considering both a flavour ban and a nicotine cap for the sale of vapour products sold in convenience stores, but not specialty vape shops or online retailers.
  • 7-Eleven Canada says Aloha

    January is cold, dark and gloomy and 7-Eleven Canada aims to help with the post-holiday blues, pulling customers out of their winter slumps.
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  • The challenge of gender bias

    For every ad featuring strong women and girls, there’s the inexplicable product marketed specifically to women—even though it doesn’t have to be.
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  • Caffeinated energy drinks boost sales

    At just 2% to 3% of the market, energy drink sales represent a small but mighty segment of the Canadian beverage market.
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  • ‘Flexitarianism’ takes centre stage at plant-powered summit

    While vegans and vegetarians might seem an obvious market for the growing number of plant-based products being launched right now, grocers and foodservice operators would be wise to focus on the ever-increasing number of “flexitarians”—people who eat mostly plant-based foods, but who also eat meat and other animal products in moderation.
  • Mondelez report dives into the 'State of Snacking'

    Global snacking is on the rise as more consumers opt for snacks over meals to fulfill evolving needs, and that is helping lead the future of food.
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  • New vaping rules are ‘punishing’ neighbourhood stores and do little to curb youth vaping: CICC

    According to Health Canada, more than 75% of specialty vape shops are selling and promoting products that violate federal laws, including the sale of flavours, such as cake, cookies and candy, designed to appeal to youth.
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  • Juul halts U.S. sales of popular mint flavoured e cigarettes

    Juul Labs said Thursday it will halt U.S.
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