Marketing Tactics

"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."

"Don’t try to go head-to-head with the LCBO. That’s a losing game. Instead, stock something different—something with a story."

"Convenience retailers can lean into flavour, ensure core products are well-stocked and chilled, and don’t overlook the growing demand for low and no alcohol options."

"Shoppers are often looking for small formats—single cans or six-packs—because it’s about occasion-based convenience."

“Success this summer starts with the right inventory, and making sure it’s cold and ready to go: This is especially important leading into high-traffic weekends and holiday periods when demand surges."

"Before delisting a slow mover, try putting it in the fridge first. We've found that refrigeration can transform performance—especially for 12-packs."

"When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."