Marketing Tactics

"RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery."

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."

"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."

"Summer 2025 is all about stock-up formats. Whether it's a cottage weekend, backyard barbecue, or park hang, shoppers are looking for larger pack sizes that are cold, convenient and ready to go."

The popular bubly sparkling water is launching limited-time promotion to celebrate summer.

Contest offers Canadians a chance to win $10,000 and a trip to the Tims Test Kitchen.

Pricing dispute will have customers seeking elsewhere for their Folgers coffee fix.