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Marketing Tactics

  • BLACK FLY BEVERAGE CO.: Mike Pearce

    "Before delisting a slow mover, try putting it in the fridge first. We've found that refrigeration can transform performance—especially for 12-packs."
    Mike Pearce head shot

  • STEAM WHISTLE/BEAU'S BREWING: Bromlyn Bethune

    "When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."
    Bromlyn Bethune in the Steam Whistle Brewery

  • WILD LOT FARM DISTILLERY: Ryan Fowler

    "Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."
    Ryan Fowler

  • MOLSON COORS CANADA: Patrick D’Anjou

    "We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."
    PAtrick Danjou Molson

  • REID'S DISTILLERY: Graham Reid

    "RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery."
    Graham Reid holding a G&T

  • MARK ANTHONY BRANDS: Lindsay Uhrich

    "Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."
    Lindsay Uhrich

  • ANDREW PELLER LTD: Katie Lucenti

    "Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."
    KAtie Lucenti

  • MUSKOKA BREWERY: Scott Davies

    "Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."
    Scott Davies in the Muskoka brewery
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