Marketing Tactics

Retail sales climbed for the seventh straight month in November as Black Friday deals and a rush to order online gifts early to avoid shipping delays pushed sales up 1.3% to $55.2 billion, Statistics Canada said Friday.But the federal agency's unofficial early estimate for December appeared to dampen the retail momentum.It said sales for the last month of 2020 - typically the peak of the holiday shopping season - potentially fell by as much as 2.6%.Retail expert Farla Efros said it's not surprising the sales would taper off in December given the heavy discounting offered on Black Friday in November, as well as Amazon's decision to move its Prime Day to mid-October."Most people took the opportunity to do their shopping early and get those deals,'' said Efros, president of HRC Retail Advisory.In addition, Toronto and the Peel region went into lockdown in late November, followed by the entire province of Ontario on Boxing Day.Efros said those restrictions likely negatively impacted retail sales throughout December.Meanwhile, the latest Statistics Canada figures show a strong growth in online shopping in November.Retail e-commerce sales for November were up 75.9% from the same month a year earlier, the agency said."The rise in sales coincided with retailers urging online shoppers to buy early to avoid shipping delays, as well as promotional events such as Black Friday,'' Statistics Canada said in its release.Royce Mendes, senior economist at CIBC Capital Markets, said in a client note that the growth in e-commerce sales was likely led by households staying at home more as COVID-19 cases were rising.He said numbers don't include "some of the largest online retailers, which the survey doesn't capture.''Food and beverage store sales were up 5.9% in November, even as about three% of all retailers were closed at some point in the month as restrictions tightened amid a resurgence in COVID-19 cases.Efros pointed out that restaurants in some areas were forced to close in November, likely leading to the increase in retail food sales at grocery stores.She said food price inflation may have also pushed the sales figures higher as well.Meanwhile, sales at auto parts dealers fell in November for the first time since April, as truck sales declined 4 % from November 2019, and passenger car sales tumbled 20.5% compared with the same month last year.

Health groups in the Maritimes are questioning the tobacco industry's use of 'National Non-Smoking Week' to promote vaping.

From nostalgic classics to new innovations, candy is getting a new lease on life during the pandemicIf you’ve found yourself indulging in sweet treats more often over the past few months, you’re not alone.

With its senior vice-president of sales Scott Lindsay retiring at the end of next month, Coca-Cola Canada has made changes to its executive roster.

Keating is recognized for her efforts to champion and empower women, having recently delivered the keynote at the Star Women in Convenience Awards Celebration. She spoke about ‘Leading with resilience’—an apt topic for the times we’re in—and later took some time to answer questions about navigating change. 

Mondelēz made a minority investment in Hu in  2019 through its innovations arm, SnackFutures.

Tim Hortons is hoping the third time's a charm as it rolls out its latest iteration of a dark roast coffee this week, a key part of the chain's back-to-basics plan that will focus on its core offerings of coffee, doughnuts and breakfast in 2021.

There is a myriad of national or faux holidays occurring multiple times a month that present opportunities for convenience store retailers to leverage the occasion to increase sales and profits