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Marketing Tactics

  • COVID resurgence slows recovery at Coca-Cola

    A resurgent coronavirus slowed Coca-Cola’s recovery in the fourth quarter, and the company said the slump has continued into this year.
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  • Forecourt innovation

    Fuel retail sites look to the future with product and service refinements Innovation at Canada's fuel site forecourts has been top of mind for operators since the first gas station opened in Vancouver in 1907.
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  • Pandemic-era snacking

    A shift in consumption reflects evolving consumer behaviours, prioritiesHow Canadians eat and drink continues to change and evolve, particularly as we retreat into our homes with government regulations, restrictions and public health guidance continuing to limit our daily movement.During the pandemic, many consumers re-connected to home life as a place of refuge, comfort and belonging.
  • Pandemic shakes up beverage choices

    The ongoing COVID-19 pandemic and its associated effects, such as stockpiling, home seclusion and channel shifts, have had a sizable impact on the trajectory of all non-alcoholic drinks categories in 2020.
  • 2021 Star Women in Convenience: Nominations now open!

    The Convenience Stores News Canada and OCTANE team is thrilled to launch the fourth annual Star Women in Convenience Awards.Nominations are now open and the deadline to nominate is March 31, 2021.
  • 7-Eleven launches new PS5 promo

    7Rewards members can enter for a chance to win a gaming console 7-Eleven Canada has unveiled a new 7Rewards For The Win PS5™ Contest, where customers over 13 years of age in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario have a chance to win a PlayStation5 console.
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  • 10 tips for sparking social media conversations

    Two family-run convenience retail businesses have social media success commonalities that they learned through trial and error.
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