Marketing Tactics

Wherever your location and whatever the rules, alcohol-free beer is a fast-growing segment and an immediate gateway for all c-stores to get in the beer game.

Since spring 2020, the COVID-19 pandemic has changed the way most people live throughout the world and directly impacted retailers and the way they operate – especially those deemed essential, such as convenience stores.

Retailers in Ontario will earn 30% sales commission for every pack of $5 Plinko tickets activated from January 4 to March 31, 2021. This is an increase of 22% over the regular commission of 8%.The Ontario Lottery and Gaming Corporation says the move is a way to "thank all our retailers and support you for your hard work through this challenging time due to the pandemic."It's also a strategy to drive customer awareness and sales growth of this new lottery game, which launches in the new year.Retailers will earn $105 per pack activated vs $28 based on regular commission of 8%: The promotion is slated to last three months.This fall, the Ontario Convenience Stores Association petitioned the provincial government to recognize and reward the key role that c-store operators play in driving revenue for the Ontario Lottery and Gaming Corporation by increasing lottery commissions across the board by 2%.As the cost of doing business for c-stores continues to increase—not to mention the added financial and related challenges brought on by the pandemic—the OCSA argues that this is an ideal opportunity for the province to support the channel and small business owners.  C-stores account for 76% of Ontario lottery sales for OLG.

Harrow is a typical, small Ontario town, with just 3,000 residents.

Across Canada, 7-Eleven Canada is offering more than 1.3 million face masks and 77,000 bottles of hand sanitizer in the five provinces where it does business: British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.7-Eleven Canada has donated masks and sanitizers to schools in Alberta, Saskatchewan and Manitoba.

The holiday season is in the 2020-version of full swing and that means that sweet treats and desserts are having their moment.

Not even a pandemic can cool off the hot ready-to-drink coffee market.

84% of consumers see seasonal confectionery as a fun part of special celebrations and 78% say sharing and gifting seasonal confectionery is a great tradition.