According to Health Canada, more than 75% of specialty vape shops are selling and promoting products that violate federal laws, including the sale of flavours, such as cake, cookies and candy, designed to appeal to youth.
Every year, an estimated 100 billion plastic bottles are produced in the U.S., the bulk of which come from three of America’s biggest beverage companies: Coca-Cola, Pepsi and Keurig Dr Pepper.
Embracing data and technology is important in today’s digital world, but what remains most important in marketing is delivering a personal experience and a touch of humanity.