Impulse

From potato chips to popcorn, savoury snacks have long been a c-store sales juggernaut. With a new wave of innovation, the category is well poised to keep its superstar status.

Innovation and insatiable consumer demand for better-for-you options, bold flavours and blasts from the past are turning gummy candy into a grown-up, deliciously lucrative category.

KDRP recently partnered with J.P. Wiser’s whisky for a classic whiskey-and-ginger-ale premixed cocktail, rolling out now across Canada.

Oreo’s cookie packs featuring Avengers, Spider-Man, X-Men and Fantastic Four will debut in Canada on February 2.