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Consumer Attitudes & Behavior

  • Almost half of working Canadians say they need mental health support

    The majority say  they are putting in more effort at work than before the pandemicSeven months in, nearly half (48%) of Canadian workers reported needing some form of mental health support, according to Morneau Shepell's monthly Mental Health Index report.The Index showed a 11.4-point decline from the pre-pandemic benchmark of 75, putting working Canadians back to near the lowest point in April 2020.
  • Consumers crave immune-boosting foods and beverages

    You may be surprised to learn that, until fairly recently, Coca-Cola was presented and sold to consumers as a functional food
  • Hershey’s Halloween sales up despite fewer trick or treaters

    CEO Michele Buck says the company's results should give retailer's confidence to set up holiday displays during the pandemic Hershey says its Halloween candy sales were up slightly this year despite a lower turnout of trick-or-treaters amid the pandemic.
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  • Deadline extended for the 2021 Product of the Year Canada Awards

    We’ve extended the deadline but time is running out.
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  • The temperature is rising on the sales of cough and cold products

    The sales potential for cough drops and cold remedies is nothing to sniff at in c-store channels, especially for the upcoming cold and flu season. The numbers paint an interesting picture of the potential.
  • Understanding the new food consumer

    People’s relationships with food changed this year.
  • Holiday socializing 2.0: Eat, drink and be wary

    With the constant uncertainty and change that is prominent in a COVID-19 environment, it is vital that we look towards the face of this new reality and consider how we might adapt upcoming fall and winter celebrations.Undoubtedly, foods and beverages will remain at the centre of these celebrations, particularly during the upcoming treat-focused Halloween 2020 season and into the myriad of winter social occasions.
  • Still time to enter Product of the Year Canada Awards

    Deadline for entries is October 31, 2020.
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  • Liberals revamp rent relief for businesses as second wave threatens job gains

    The Trudeau Liberals sought Friday to get ahead of growing economic concerns linked to rising COVID-19 case counts, vowing new and revamped business supports to keep workers on payrolls and maintain job gains threatened by the pandemic's second wave.The government plans to provide direct rent support to commercial tenants at a projected cost of $2.2 billion through the end of the year, rather than flowing the money through landlords who were not keen on a previous version of the program.A wage subsidy program will cover up to 65% of eligible costs through December, costing the treasury $6 billion over that time, and $11 billion more to a well-used loan program by providing an added $20,000, half of which would be forgivable.Even though many businesses have reopened, a number are not at full capacity while others worry about surviving a second wave.
  • Canadians divided over whether to let pandemic disrupt Halloween, holidays: Poll

    Canadians are divided about whether to let the COVID-19 pandemic disrupt their plans for upcoming holidays and seasonal events, a new poll suggests.The poll, conducted by Leger and the Association for Canadian Studies, comes as COVID-19 cases are surging and public health authorities are pleading with Canadians in places with rising case counts to avoid contact with anyone outside their immediate families or at least to stick to small social circles.The results suggest that message is only partially getting through.Respondents with children who went door to door for Halloween last year were closely divided on whether to let them go trick-or-treating again this year, with 52% saying they won't and 48% saying they will.The poll found sharp regional variations, however.
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