Consumer Attitudes & Behavior

Wherever your location and whatever the rules, alcohol-free beer is a fast-growing segment and an immediate gateway for all c-stores to get in the beer game   One of my earliest memories of consumer packaged goods was watching Toronto Maple Leaf hockey broadcasts in the late 1960s.

The holiday season is in the 2020-version of full swing and that means that sweet treats and desserts are having their moment.

84% of consumers see seasonal confectionery as a fun part of special celebrations and 78% say sharing and gifting seasonal confectionery is a great tradition.

Delivering the goods in the midst of a changing foodservice industry  Nine months into the COVID-19 crisis, Canadian restaurants are in a fight for survival, investing in initiatives to re-ignite growth and recover daily traffic levels in the midst of challenging conditions that include rising infection waves, mandated reductions in seating capacity, limited hours of operations and consumer safety concerns.

Delivering the goods in the midst of a changing consumer landscape.

63% of Canadian loyalty program members saying they are actively leveraging their membership and are satisfied with the program.

The majority say  they are putting in more effort at work than before the pandemicSeven months in, nearly half (48%) of Canadian workers reported needing some form of mental health support, according to Morneau Shepell's monthly Mental Health Index report.The Index showed a 11.4-point decline from the pre-pandemic benchmark of 75, putting working Canadians back to near the lowest point in April 2020.

You may be surprised to learn that, until fairly recently, Coca-Cola was presented and sold to consumers as a functional food